With dedicated short codes, you're in full control of what types of SMS messages are being sent on your number. Maintain a spotless image without worry of brand confusion or carrier violations by sharing with others. For SMS programs that require high levels of throughput, either inbound or outbound, dedicated short codes provide the support and scalability you need to send large text message blasts at scale.
Getting your own short code can be complex as there are several steps from beginning all the way to having it up and running.
With that said, it's still helpful to understand what the entire process looks like for securing your own 5 digit text number. First we need to decide what type you're looking to acquire.
This will be either a random or vanity short code. Next we lease the code from the U. Short Code Administration. Note that we said "lease" and not "purchase".
Short codes are never purchased. They are always leased and typically on a quarterly basis. After the short code has been acquired, it's just a number that doesn't do anything The next step is to have it provisioned with all of the cellular carriers. At this point we begin submitting applications to all of the individual carriers requesting that they activate the code on their networks.
Once all of the carriers have approved it, we officially activate it and you can begin sending text messages. The industry average timeline for this process is between 6 and 8 weeks however with our unique carrier relationships we're consistently activating SMS short codes up to 2 weeks faster.
In the world of short code texting, codes aren't sold, they are leased. What you are paying for is the right to use it. While most SMS services bake the cost of a dedicated code directly into their monthly service fee, they are normally paid for on a quarterly basis. The cost of an SMS short code varies only by whether it's random or vanity. When it comes to SMS short codes, compliance is a really big deal. There's a lot at stake and making sure that you're following the rules and best practices is a must.
The good news is that being compliant is not difficult. The CTIA is a nonprofit trade association that represents the wireless carriers.
This group was set up to develop, maintain and enforce best practices for short code texting. The CTIA is largely focused on things like making sure people who are receiving texts have explicitly opted in, SMS marketing programs are disclosing the correct compliance verbiage and that short codes are sending content that is not in violation of their guidelines.
The core focus of the TCPA is to prevent consumers from receiving unwanted, spam texts and phone calls. There are large legal penalties for sending text messages to people who have not opted in so it's paramount that your short code texts are only to people who have explicitly consented to receiving them. The only difference is that with short codes, you can send extremely high volumes and the message content is not typically filtered or flagged for spam.
This is because the company using the short code and it's content has been pre-approved by the wireless carriers during the provisioning process. With short code texting, you're bound to the same character limits as normal.
With MMS, you have access to 1, characters and can send all sorts of multimedia including pictures, animated GIFs, videos etc. Also note that if you want to send multimedia messages, your short code will have to be set up for MMS specifically. Short code MMS doesn't have to be enabled when you first provision the code. It can be done at any time, although it's best to do it when it's first set up. Opting into a short code is fairly straightforward.
In most cases, people opt into SMS marketing programs by texting a keyword to a specific short code. Opting out is also very simple. All short code texting services are required to process special opt out keywords that unsubscribe people from future messaging. SMS short codes do not work universally in every country. They have to be provisioned for each country that you want to send and receive text messages in.
This is because each country has a different set of carriers and network operators to provision your code with. Doing this would give you full North American short code coverage.
It would also create a seamless short code texting experience. You would, however, be responsible for the cost of two codes. One for each country. Before you get started with short code texting, it's extremely important that you find a solid short code service to work with. Trace Short Code Owner. Trace Short Code Tracing Sender Please do not misuse.
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